 |
| Richard Desmond's Northern & Shell owns Channel 5 and Express newspapers |
A new televised lottery intended to raise £50m a year to tackle health inequalities will be launched later.
The Health Lottery, run by Richard Desmond's Northern & Shell media company, will offer a £100,000 top prize for matching five numbers.
The draw will be shown in adverts on Saturday evenings on ITV and Channel 5, which is owned by Northern & Shell.
Some charity leaders have been critical that less will go to good causes than from each National Lottery ticket.
The Health Lottery will donate over 20p per £1 ticket, compared with 28p for every National Lottery ticket.
That has been branded a "pretty disgraceful development" by Sir Stephen Bubb, of the Association of Chief Executives of Voluntary Organisations.
Tickets will go on sale on Thursday. Four matching numbers will win players £500, while three will collect £50.
The launch of the game is being backed by a £20m publicity campaign and Health Lottery chief executive Martin Hall said the game would benefit every community in Great Britain.
The projects it aims to raise money for range from respite care for young carers through to funding of specialist nurses for conditions such as Alzheimer's disease.
More than 40,000 retailers have signed up to sell tickets, which is believed to be about 12,000 more than the National Lottery has.
No comments:
Post a Comment